The Wake County Drug Overdose Prevention Coalition Has Released a Prevention Campaign #Down20by21 In Time For National Drug & Alcohol Facts Week


Last month, the Youth Thrive Emotional Well-Being team – in partnership with Alliance Behavioral Health Care and the Poe Center for Health Education, hosted a Cross-Agency Training on the Intersectionality of Youth Suicide and Substance Use.  Today we are sharing that The Wake County Drug Overdose Prevention Coalition (of which Youth Thrive is a member) has released #Down20by21, a social media toolkit for use by individuals and/or organizations who are working to prevent drug overdose. The #Down20by21 campaign takes its name from the North Carolina Opioid Action Plan’s objective of reducing opioid deaths in North Carolina 20% by the year 2021.

This free resource contains ready to use social media messages that can be copied and pasted into Facebook and Twitter. This toolkit contains one year of social media posts based on national health observances related to drug overdose prevention. There are messages for both adult and youth audiences; toolkit users can choose the ones most applicable to those they serve.

This resource can be accessed at


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